Guides
Customer lifetime value Canadian ecommerce: an overview
Customer lifetime value Canadian ecommerce retailers report depends on the window, tax-exclusive margin, acquisition cost and customer-data limits.
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Guides
Guides
Ecommerce analytics: from events to defensible decisions
Ecommerce analytics that holds up: define the commercial objects, write the event contract, reconcile to orders, and end in a decision someone owns.
Guides
Ecommerce content marketing: a planning framework
Ecommerce content marketing works best as a maintained decision system: map customer tasks, verify evidence, choose formats, distribute, and measure.
Guides
Ecommerce SEO: Fix a Stale Shipping Promise
When an ecommerce SEO page carries a shipping promise operations can no longer support, use this workflow to route the buyer, page correction, and review.