Rules
Ecommerce retention benchmarks for US retailers: the numbers behind repeat purchase
US ecommerce retention benchmarks with real ranges for repeat purchase rate, annual retention, churn and loyalty performance, plus the measurement conditions.
Topic
repeat purchase rate
Rules
Why US ecommerce retention benchmarks need cohort context
US ecommerce retention benchmarks need comparable cohorts. See how age, channel, discounts, returns and subscriptions shape the metrics, with a worked example.
Strategy
7 ecommerce retention metrics US online retailers should stop tracking
Seven ecommerce retention metrics to stop tracking, with the threshold tests for acting on each one and the limits the numbers cannot cover.