Reviews
Common ecommerce conversion optimization questions: denominators
Common ecommerce conversion optimization questions: which denominator to use for session, user, cart, and checkout rates, and how to record the answer.
Desk
Standards Desk
Requirements, terms and the paperwork that decides whether the work stands up.
Rules
Ecommerce advertising best practices: claims that match the product feed
Ecommerce advertising best practices for matching Google Merchant Center data to ad and landing-page claims and fixing mismatches.
Rules
Common ecommerce advertising questions on claims and ownership
Common ecommerce advertising questions answered: Shopping ad data, the FTC Act deception and substantiation rules, testimonials, and who owns the ad account.
Strategy
Common ecommerce social media questions: creators, reviews, shop duties
Common ecommerce social media questions answered: creator disclosures, the FTC reviews rule, fake followers, and the duties a store keeps on TikTok Shop, YouTube Shopping and other social shops.
Rules
Where ecommerce email marketing trends are heading
Ecommerce email marketing trends for 2027: Gmail and Yahoo bulk sender rules, one-click unsubscribe, authentication, privacy law, and AI governance.
Operations
Ecommerce email marketing checklist for safer sends
Use this ecommerce email marketing checklist to review audience data, claims, accessibility, testing, suppression, approvals, and post-send recovery.
Rules
Ecommerce email marketing examples with the reasoning laid bare
Annotated ecommerce email marketing examples from named brands, with the job each message does and the reason it earns a place in the welcome flow.
Rules
Quebec Bill 96 and French-first retention messaging for Montreal brands
Bill 96 French retention messaging Quebec: what the Charter of the French Language demands of emails, SMS and loyalty programmes in Montreal and Quebec City.
Rules
How CASL and PIPEDA consent rules affect Canadian ecommerce win-back emails
CASL and PIPEDA consent rules for Canadian ecommerce win-back emails: express versus implied consent, the two-year window, CRTC message duties, and consent records.
Rules
3 cross-border retention rules for Canadian brands selling into the US
Cross-border retention Canada US ecommerce runs on three rules: consent law, shipping cost and return expectations differ on each side of the border.
Rules
Ontario BC Subscription Consumer Protection Workflows
Ontario BC subscription consumer protection workflows: disclose renewals, make cancellation easy, separate billing from marketing consent, and keep records.
Reviews
Canadian ecommerce SMS retention tools: Twilio vs Klaviyo vs Postscript
Canadian ecommerce SMS retention tools compared on CASL consent, French support, short codes and CAD pricing. Each suits a different kind of store.
Rules
CASL Ecommerce Win-Back Email Rules in Canada
CASL ecommerce win-back email rules in Canada: learn consent deadlines, required sender and unsubscribe details, records, Quebec obligations and penalties.