Operations
Ecommerce advertising examples: nine campaign models to test
This article treats ecommerce advertising examples as nine campaign models, naming Amazon Sponsored Products, Chewy Autoship, and Warby Parker, with guardrails.
Desk
Costs Desk
Quotes, ranges and the line items that move once ecommerce marketing is under way.
Costs
Ecommerce content marketing benchmarks from your own pages
Build ecommerce content marketing benchmarks from your own pages: cohorts by content job, a worked example, matched periods, and outside sources as context.
Operations
What separates the strong ecommerce content marketing examples from the weak
Strong ecommerce content marketing examples from named brands beat weak ones by answering a specific buyer question the store already hears from shoppers.
Careers
Ecommerce content marketing: owners, jobs and what to retire
Who owns ecommerce content marketing: one accountable owner, the specialist reviewers, page jobs, and when to update, combine or retire a page.
Reviews
Answering the ecommerce email marketing questions in plain terms
Common ecommerce email marketing questions, answered with the CAN-SPAM and CASL rules: consent, sender duties, opt-out deadlines, records, and review.
Costs
Ecommerce SEO agencies: screening a proposal before you sign
How to screen an ecommerce SEO agency proposal: the promises that disqualify, what a first audit must contain, and the exit terms to put in writing.
Rules
GST/HST on Canadian subscription boxes and retention discounts
GST HST subscription ecommerce Canada rules decide when you register, what rate applies by province, and how retention discounts and QST are treated.
Costs
Common ecommerce marketing strategy questions: a method
Common ecommerce marketing strategy questions on CAC, LTV, retention, shipping and endorsements, with formulas, legal obligations and a decision-record method.
Costs
What is a good ecommerce repeat purchase rate by industry in the US?
Ecommerce repeat purchase rate by industry in the US: illustrative ranges by vertical, plus the monthly cost of a retention program that moves the number.
Costs
Shopify retention apps compared: cost, data ownership, and exit
Shopify retention apps comparison: what LoyaltyLion, Smile.io and Rivo charge US merchants, where member data lives, and what leaving each one costs.
Careers
Ecommerce marketing strategy: a working plan and checklist
A practical ecommerce marketing strategy and checklist: market evidence, positioning, offer, channel roles, content, contribution, retention, and experiments.